Why They’re Renting and What You Can Do About It

By Madiha Ashour, Consumer Research Analyst, KW Research

For many, the American Dream includes homeownership, yet according to the U.S. Census Bureau, almost 40% of people in the United States continue to rent. Intrigued, we sought to understand why renters are not buying and surveyed a random sample of 1,471 renters in the United States. Their responses revealed key insights.