Back in April, Keller
Williams announced it would begin buying and selling houses. Now it’s
expanding that program.
Following a path previously laid out by the likes of real
estate search engines Zillow and Redfin, and taking a page out of the playbook of iBuyer
platforms Opendoor, Offerpad, and others, real estate agency Keller Williams began its own iBuyer program.
Now, Keller Williams
announced it will launch its iBuyer program in Birmingham, Alabama, through its
partnership with Offerpad early in the first quarter of 2020.
“Our agents are excited and ready to meet the demands of
consumers in Birmingham with our robust iBuyer offering,” said Gayln Ziegler, Keller
Offers director of operations. “And, this launch is the start of the next phase
in our expansion. This partnership enables us to provide an iBuyer offering to
more consumers, in more market sizes.”
The expansion of KW’s business model is the latest in a
series of moves meant to transform the company from a traditional real estate
brokerage into a more technologically advanced one.
That transformation was touted by the company’s co-founder,
Gary Keller, when he returned to the company as CEO earlier this year.
Last year, the company acquired startup SmarterAgent, which
allows agents to create their own branded apps, and has a platform that
connects more than 650 multiple listing services.
Keller Offers and Offerpad’s partnership is now operational,
or will be fully within weeks, in Atlanta, Austin, Charlotte, Dallas, Houston,
Las Vegas, Orlando, Phoenix, Raleigh, San Antonio, Tampa and Tucson.
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