Exhaust to Fuel: How Keller Williams Is Transforming Data into a Competitive Edge

There is an almost unimaginable amount of data generated every second.

Stop for a minute and think about the number of online interactions you’ve had over the past 24 hours, for example. Did you go to the doctor? Information was exchanged electronically. Did you make a purchase on Amazon? Another exchange of information about your preferences and behaviors. Did your clients sign the contract? Congratulations are in order, and, you and your clients just participated in another exchange of information between multiple parties.