Creating Urgency With Sellers

By Ron Wexler

I’ve probably made more mistakes than all of you out there put together. And I truly believe what holds us back and hurts us most is that we’re so worried about looking good that we don’t move forward when we screw things up. When I first got into this business 36 years ago, I started from scratch – no models, no systems – and I ran everything straight into the ground. The truth is that most of us tend to figure out how to do it wrong before we do it right.