By WeHo News Staff, West Hollywood, California (February 22, 2009) Amidst calls for tabling the item in lieu of development of a citywide policy on outdoor advertising via development agreement, the West Hollywood city council unanimously approved replacement of a 144 sq ft billboard with one nine times its size in exchange for $90,000 per year. A plan to replace the current billboard atop the Rainbow Room at 9015 Sunset Strip, a restaurant co-owned by Nic Adler, who also owns the neighboring Roxy Theater music venue, with one 14' X 48' (672 sq ft) was originally denied by the Planning Commission, appealed to council and denied there, with urgings that a development agreement be hammered out that would fiscally benefit the city. City benefited.

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